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Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a ch...
How to Use Data to Create a Strategic Advantage - A Modern Approach to Data Supply and Analytics
Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everythin...
CDPs and DMPs: Key Differences, Benefits and How They Co-Exist
Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable d...
Enterprise Data Storage, Lakes, Warehouses & More A Crash Course
GDPR taking effect on May 25th has started an evolution in data governance. It’s evident that it’s top of mind right now for ma...
1 Month Post GDPR: Experts Weigh In on the Now What
If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analyt...
Your Data is a Mess: Take Control of your Data Quality Issues
While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer...
How to Design your Data Supply Chain for GDPR
Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing t...
The Business Case for a CDP
In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-tim...
How to Increase Engagement and Customer Insight with Mobile Location Tracking
Global heads of marketing know that having access to high quality customer data is the key to making strategic business decisio...
The Data Layer: A Catalyst for Digital Transformation
Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expe...
Data Orchestration: Providing The “Single Source of Truth” On Your Customer