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Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term bra...
Designing a Data Supply Chain for Data-As-A-Service
The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. ...
Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
When it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fr...
Drive Smarter Experimentation and Personalization with Fully Integrated Data
Data volumes are increasing exponentially inline with ever-evolving technology. To truly understand their customers, businesses...
What's an Unloved Data Layer Costing You?
Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sourc...
How to Use your Data to Drive Sales Leads and Conversions
Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buy...
Is Your Company’s Data Ready for Machine Learning?
85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the hea...
4 Powerful Stages of Data Transformation
Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can incre...
Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organi...
Building A Foundation For Analytics Success Through Data Governance
Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everythin...
CDPs and DMPs: Key Differences, Benefits and How They Co-Exist