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GDPR: Balancing Customer Experience with Privacy & Security
The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place...
Drive More Display Ad Conversions with 1st Party Data
Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the r...
GDPR: Tactical Steps to Take to Ensure Compliance
GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it req...
The Customer Data Platform: Solving Problems & Driving Digital Transformation
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have th...
How Tag Management Has Evolved Over the Past 5 Years
2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect dat...
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized exp...
A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be comp...
Top 8 ROI Considerations for Tag Management
Tag management is the foundation of your martech stack that provides a proactive and iterative approach to working with marketi...
6 Things Marketers Should Know About Data and Privacy
Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distr...
The Elusive Single View of the Customer: EDW, DMP, CDP, UDH...OMG!
Call it what you want -- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as bus...