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Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understan...
Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
According to eMarketer, consumers spend almost 4 hours per day on their mobile devices. That’s almost 1500 hours in a year that...
Turbocharge your Mobile Experiences
Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is dr...
Creating Customer-Centric Experiences Through Data
Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term bra...
Designing a Data Supply Chain for Data-As-A-Service
The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. ...
Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
When it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fr...
Drive Smarter Experimentation and Personalization with Fully Integrated Data
Data volumes are increasing exponentially inline with ever-evolving technology. To truly understand their customers, businesses...
What's an Unloved Data Layer Costing You?
Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sourc...
How to Use your Data to Drive Sales Leads and Conversions
Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buy...
Is Your Company’s Data Ready for Machine Learning?
85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the hea...
4 Powerful Stages of Data Transformation