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Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sourc...
How to Use your Data to Drive Sales Leads and Conversions
Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buy...
Is Your Company’s Data Ready for Machine Learning?
85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the hea...
4 Powerful Stages of Data Transformation
Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can incre...
Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organi...
Building A Foundation For Analytics Success Through Data Governance
Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a ch...
How to Use Data to Create a Strategic Advantage - A Modern Approach to Data Supply and Analytics
Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everythin...
CDPs and DMPs: Key Differences, Benefits and How They Co-Exist
Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable d...
Enterprise Data Storage, Lakes, Warehouses & More A Crash Course
GDPR taking effect on May 25th has started an evolution in data governance. It’s evident that it’s top of mind right now for ma...
1 Month Post GDPR: Experts Weigh In on the Now What
If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analyt...
Your Data is a Mess: Take Control of your Data Quality Issues