Industry Discussions

6 Things Marketers Should Know About Data and Privacy

The Elusive Single View of the Customer: EDW, DMP, CDP, UDH...OMG!

How to Solve the 4 Biggest Data Problems

Realities in the Age of the Customer: The Post-Digital CMO

7 Steps to Becoming a Consumer-First Marketer

3 Data-driven Ways To Power Marketing Campaigns

5 Steps to Building Your Data Governance Plan

The Key to Real-Time Marketing: An Effective Marketing Technology Blueprint

Future-Proof your Marketing Technology Stack

Customer Data the New Value Exchange