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Stop the Hacking: Bringing Marketers Back to the Brand Experience
Marketers know better than anyone that a compelling brand experience is one of the most essential elements in driving a busines...
Driving Contextual Experiences in the Increasingly Anonymous Era
While it may sound like a staggering figure, only two to three percent of potential customers will share identifying informatio...
How to Create a Personalised Experience for Your Customers
Tealium teamed up with The Drum & TUI.com to bring you a webinar on personalisation. This is based on a recent collaborative re...
Customer Data the New Value Exchange
With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available...
How Segmentation Lets You Create Targeted Online Experiences
Optimizely and Tealium present on how technologies work together to provide the best, and most optimised, experience for custom...
5 Steps to Building Your Data Governance Plan
Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this...
How Marketers Can Push the Boundaries of Customer Data
In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source ...
7 Steps to Becoming a Consumer-First Marketer
Make no mistake – today’s consumer is in charge. Relationship marketers can no longer wave a discount in front of them and expe...
Don't Track Me, Bro: Security and Privacy as a Differentiator
With the rise of Big Data, we’ve seen significant changes in innovation surrounding collecting, storing, and leveraging custome...
Moving 'Digital' to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling cust...