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How to Solve the 4 Biggest Data Problems
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over...
Realities in the Age of the Customer: The Post-Digital CMO
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-...
7 Steps to Becoming a Consumer-First Marketer
Make no mistake – today’s consumer is in charge. Relationship marketers can no longer wave a discount in front of them and expe...
3 Data-driven Ways To Power Marketing Campaigns
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into custo...
5 Steps to Building Your Data Governance Plan
Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this...
The Key to Real-Time Marketing: An Effective Marketing Technology Blueprint
It’s a cold, hard fact: embracing real-time customer engagement and adopting a unified marketing strategy is no longer an optio...
Future-Proof your Marketing Technology Stack
It's a simple truth: no one can reliably predict the future of marketing technology. As the onslaught of new vendors and capabi...
Customer Data the New Value Exchange
With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available...
Moving 'Digital' to the Physical Realm
As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling cust...
Don't Track Me, Bro: Security and Privacy as a Differentiator
With the rise of Big Data, we’ve seen significant changes in innovation surrounding collecting, storing, and leveraging custome...