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Top 8 ROI Considerations for Tag Management
Tag management is the foundation of your martech stack that provides a proactive and iterative approach to working with marketi...
6 Things Marketers Should Know About Data and Privacy
Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distr...
The Elusive Single View of the Customer: EDW, DMP, CDP, UDH...OMG!
Call it what you want -- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as bus...
How to Solve the 4 Biggest Data Problems
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over...
Realities in the Age of the Customer: The Post-Digital CMO
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-...
7 Steps to Becoming a Consumer-First Marketer
Make no mistake – today’s consumer is in charge. Relationship marketers can no longer wave a discount in front of them and expe...
3 Data-driven Ways To Power Marketing Campaigns
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into custo...
5 Steps to Building Your Data Governance Plan
Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this...
The Key to Real-Time Marketing: An Effective Marketing Technology Blueprint
It’s a cold, hard fact: embracing real-time customer engagement and adopting a unified marketing strategy is no longer an optio...
Future-Proof your Marketing Technology Stack
It's a simple truth: no one can reliably predict the future of marketing technology. As the onslaught of new vendors and capabi...