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Preparing for GDPR
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GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it req...
GDPR: Tactical Steps to Take to Ensure Compliance
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have th...
The Customer Data Platform: Solving Problems & Driving Digital Transformation
2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect dat...
How Tag Management Has Evolved Over the Past 5 Years
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized exp...
Tag management is the foundation of your martech stack that provides a proactive and iterative approach to working with marketi...
Top 8 ROI Considerations for Tag Management
Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distr...
6 Things Marketers Should Know About Data and Privacy
Call it what you want -- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as bus...
The Elusive Single View of the Customer: EDW, DMP, CDP, UDH...OMG!
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over...
How to Solve the 4 Biggest Data Problems
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-...
Realities in the Age of the Customer: The Post-Digital CMO
Make no mistake – today’s consumer is in charge. Relationship marketers can no longer wave a discount in front of them and expe...
7 Steps to Becoming a Consumer-First Marketer