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Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the r...
Drive More Display Ad Conversions with 1st Party Data
GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it req...
GDPR: Tactical Steps to Take to Ensure Compliance
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have th...
The Customer Data Platform: Solving Problems & Driving Digital Transformation
2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect dat...
How Tag Management Has Evolved Over the Past 5 Years
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized exp...
Tag management is the foundation of your martech stack that provides a proactive and iterative approach to working with marketi...
Top 8 ROI Considerations for Tag Management
Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distr...
6 Things Marketers Should Know About Data and Privacy
Call it what you want -- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as bus...
The Elusive Single View of the Customer: EDW, DMP, CDP, UDH...OMG!
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over...
How to Solve the 4 Biggest Data Problems
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-...
Realities in the Age of the Customer: The Post-Digital CMO