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Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distr...
6 Things Marketers Should Know About Data and Privacy
Call it what you want -- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as bus...
The Elusive Single View of the Customer: EDW, DMP, CDP, UDH...OMG!
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over...
How to Solve the 4 Biggest Data Problems
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-...
Realities in the Age of the Customer: The Post-Digital CMO
Make no mistake – today’s consumer is in charge. Relationship marketers can no longer wave a discount in front of them and expe...
7 Steps to Becoming a Consumer-First Marketer
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into custo...
3 Data-driven Ways To Power Marketing Campaigns
Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this...
5 Steps to Building Your Data Governance Plan
It’s a cold, hard fact: embracing real-time customer engagement and adopting a unified marketing strategy is no longer an optio...
The Key to Real-Time Marketing: An Effective Marketing Technology Blueprint
It's a simple truth: no one can reliably predict the future of marketing technology. As the onslaught of new vendors and capabi...
Future-Proof your Marketing Technology Stack
With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available...
Customer Data the New Value Exchange