Facebook- Beyond Off-The-Shelf Analytics
Steve Setzer, Program Manager, Marketing Operations, Facebook
Traditional web analytics solutions are a great way to understand digital performance, but what happens when your organization’s requirements do not fit off-the-shelf offerings? How do you tap into your data’s potential while still providing analytics agility for your organization? Join Steve Setzer as he walks through his team’s journey using Tealium as a data foundation for deeper analysis, consolidated visitor profiles, and building a future-proof analytics strategy.