The prevalence of fragmented data sources most often means disjointed customer insights and minimal customer intelligence – resulting in a multitude of challenges from defining detailed metrics and measuring ROI to delivering impactful customer experiences. In order to successfully execute on a real-time marketing strategy, it’s critical to have the ability to both connect the customer journey across devices and channels, and take real-time, relevant action. In this session, Michelle Castillo and Nimish Patel of Elevate will detail their journey to real-time, from the transformation in data capture and analysis to the new, compelling marketing use cases made possible as a result.

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