Data Governance and Privacy: Balancing Customer Experience with Increasing Responsibility

The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment are creating an increasingly vulnerable situation for digital businesses. As brand and data controllers, how will your organization balance the evolution of customer expectations with increasing responsibilities in data privacy and security? In this panel, hear from industry experts and Tealium customers on how the data privacy outlook is effecting their business and influencing consumer trust. Learn the methods they are using to overcome these challenges and what these global changes mean for the future of our industry.

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