Don't Track Me, Bro: Security and Privacy as a Differentiator
With the rise of Big Data, we’ve seen significant changes in innovation surrounding collecting, storing, and leveraging customer data. At the same time, consumers are expressing an increasing concern over their privacy and how their data is being used. Companies now have an opportunity to differentiate with the privacy and data security they offer to customers, and ultimately, win the trust of privacy conscious shoppers. In this session, Joe Christopher of Blast Analytics and Marketing will explore how the government agency overseeing Healthcare.gov – the Health Insurance Marketplace – transformed their relationship with consumers by offering the most advanced, granular privacy controls available.