Building A Foundation For Analytics Success Through Data Governance

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Watch to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

- 3 key practices to creating a high performing data and analytics program

- Why data quality matters

- How to measure your brands data maturity level (and why it matters!)

- How to make more data-driven decisions leveraging data governance learnings

- Key misconceptions about data quality

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