Toys R Us

Before Tealium, the governance and system around tags was unstructured at Toys "R" Us. There was no process in place as to why certain tags were on the site and where they were being placed. Tags were also being hardcoded, not only restricting agility, but negatively impacting page performance– resulting in a poor customer experience. Michael Vanderhoof, Director of eCommerce Optimization at Toys "R" Us explains how Tealium’s customer centric partnership helped provide governance and improve site performance leading to a material impact on conversion.

Related Players