Evernote- Creatively Analytic Marketing: The Marriage of Data and Brand

Andrew Malcolm, CMO, Evernote

How can marketing impact a business with users in every country on the planet with a seven-figure marketing budget? You have to be able to automate a journey for every user that joins, and that means making data your best friend. In today’s first keynote, Evernote CMO Andrew Malcolm will share how a data nerd came to run marketing at two unicorn start-ups with global brands, along with enough of the nuts and bolts of how to make it happen to be useful, without being boring if marketing ain’t your thing.

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