Evernote- Creatively Analytic Marketing: The Marriage of Data and Brand

Andrew Malcolm, CMO, Evernote

How can marketing impact a business with users in every country on the planet with a seven-figure marketing budget? You have to be able to automate a journey for every user that joins, and that means making data your best friend. In today’s first keynote, Evernote CMO Andrew Malcolm will share how a data nerd came to run marketing at two unicorn start-ups with global brands, along with enough of the nuts and bolts of how to make it happen to be useful, without being boring if marketing ain’t your thing.

Related Videos