The role of data is very important in today’s business world. Customers have a number of touch points in which they can interact with a brand’s site and digital assets. To a data-driven company like Cathay Pacific, it is integral to understand with what channels and in what moments customers are interacting with your brand.
Andy Chang is the Analytics and Insights Manager for Digital Retail at Cathay Pacific, Hong Kong’s flagship airline. In this interview, Andy shares how the Tealium Universal Data Hub empowered Cathay Pacific to unify data across departments, resulting in a single customer view. With the ability to understand and analyze customer data more effectively, Cathay Pacific can now interact with customers in a more relevant and compelling manner.