Axel Springer Hackathon

Axel Springer was looking to further elevate their position as the leading digital global publisher. Tealium's UDH was selected for it's ability to provide a secure and efficient data platform that would allow Axel Springer to optimise their services and offerings based on individual consumer engagements in real-time. With multiple business units to support, Tealium worked with Axel Springer to host a Hackathon, bringing together people from across the business and build key use cases in under 48 hours.

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