Deliver a More Personal, 1:1 User Experience Powered by Comprehensive Customer Data

A website visit is often the first opportunity a company has to connect with their users so it’s critical the interaction is relevant and makes a meaningful first impression. But for many companies, over 98% of their website traffic is anonymous. Digital Programs Manager Elena Hill, shows users how to easily de-anonymize traffic and personalize website experiments with 1st and 3rd party data.

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