Activating IVR Activity for Analytics & CRM

Tealium's REST API can ingest data from any of your data sources including; call centers, POS systems, and CRM systems to be used for real-time personalization, marketing automation, email, and advertising campaigns.

In this video, Digital Strategy Manager, Jim Hartley, shows us how to ingest IVR data into the Universal Data Hub to be enriched and sent to Google Analytics and Salesforce.

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