IBM- Beyond the Tag: Optimizing and Innovating Site Performance

Tag management was just the start of IBM’s journey with Tealium. What began as simply a tool to manage tags on pages, it has evolved into a new paradigm to managing data and vendors, and has established a foundation for deeper personalization and integration initiatives. In this session, learn how IBM and Tealium worked together to deploy Tealium’s Data Layer Enrichment feature to improve overall team efficiency and to significantly reduce page load times, especially on mobile and tablet devices while adding flexibility and agility through automated tag deployment for programmatic marketing.

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