The Key to Real-Time Marketing: An Effective Marketing Technology Blueprint
It’s a cold, hard fact: embracing real-time customer engagement and adopting a unified marketing strategy is no longer an option. Fragmented data sources mean fragmented insights, making it impossible to develop a holistic view of your customers and provide meaningful, consistent customer experiences. But selecting the right marketing tools and applications is just the first step: the key is aligning your strategy, resources, and processes with the goal of becoming a customer-obsessed organization.
In order to tackle this significant feat, it’s imperative to gain a clear understanding of your marketing technology maturity level to then identify gaps, prioritize your requirements, and create an action plan. Join Jay Calavas, Chief Innovation Officer at Tealium, and guest presenter Rusty Warner, Principal Analyst at Forrester Research, to understand how to develop an effective enterprise marketing technology blueprint and accelerate your evolution into a real-time marketing organization.