Dover Saddlery

There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.

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