Toys "R" US, Inc.

Implementing new marketing technologies and unifying fragmented data sources can have a profound effect both on the effectiveness of customer engagement initiatives and an organization’s bottom line. The critical element to achieving significant return on investment in these technologies, however, is largely centered on building the necessary organizational infrastructure and achieving true cross-functional collaboration. In this session, Michael Vanderhoof will share his first-hand experience in developing the processes, best practices, and alignment needed to fully leverage an enterprise tag management solution – and the significant benefits that can be realized as a result.

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