Event Data Framework (EDF)
Data is how we understand customers today, but data is born in a silo and every silo is unique. This makes it difficult for organizations to act with a complete and common view of the customer. The Tealium Event Data Framework (EDF) is a unified approach giving flexible options for event data collection, management, and activation. Tealium iQ Tag Management and Tealium EventStream API hub together provide the most flexible and comprehensive event data solution available to enterprises today.