What's an Unloved Data Layer Costing You?
Data volumes are increasing exponentially inline with ever-evolving technology. To truly understand their customers, businesses need to collect, analyse and action the available data. Access to all data in real-time is critical to powering business processes, technology stacks and ultimately delivering a fantastic brand experience.
A universal data layer is fundamental to overcoming common data collection challenges and standardising on collection methods will help to ensure a consistent view.