How to Increase Engagement and Customer Insight with Mobile Location Tracking

In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.

So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Watch now to learn:

- The fundamentals of mobile location tracking

- How consumer attitudes towards privacy are driving new data collection

- The differences in data insight between cookies and mobile location tracking

- Tips and strategies for optimizing your mobile channel(s)

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