How to Increase Engagement and Customer Insight with Mobile Location Tracking
In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight.
So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Watch now to learn:
- The fundamentals of mobile location tracking
- How consumer attitudes towards privacy are driving new data collection
- The differences in data insight between cookies and mobile location tracking
- Tips and strategies for optimizing your mobile channel(s)