When a Free Tag Management Solution Isn't Enough
Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question. There are various free tag management options available in the market today and while a free TMS can be a viable option, it is important to understand ‘free’ does not always mean ‘without cost.’ Beyond incremental ROI, a TMS should also be a foundational and integral part of your data strategy. With most free TMS options, there are few capabilities, if any, beyond a TMS. Over 700 global companies have chosen to use Tealium iQ instead of a free tag management solution. Tealium customers vary in size from small companies to some of the world’s largest enterprise businesses, and span across a variety of industries and verticals.