The Marketing Data Chain and an Untapped Opportunity
Madelyn Mills, Director, Marketing Platform, Providence St. Joseph Health
For too long Marketers have been at the end of the data food chain; limited to nightly batched extracts, one-way data feeds, and manual uploads. However, in the context of a rapidly evolving landscape of predictive modeling, data science, and machine learning Marketing holds some of the earliest signals of customer intent. In this session, Madelyn Mills will talk about how Providence St. Joseph Health is integrating Marketing signals into their data supply chain, proposing a framework for evaluating your digital maturity, and looking forward at how Marketing data can influence the clinical customer experience.