Breaking Down Organizational Silos at 3M
At a global conglomerate such as 3M, it can be extremely challenging to work with data across diverse business groups. Tealium helps 3M conquer these organizational silos by having many data touchpoints across groups from privacy compliance to data governance and data distribution to 3rd party vendors.
Building inter-organizational relationships greatly benefits 3M’s customers by creating more streamlined and consistent experiences that keep the customer first. With Tealium iQ and AudienceStream in place, 3M’s global customer journey planning has benefitted by overcoming customer segmentation and data collection challenges. This has supported customer journey hypothesis testing and allowed the company to build out custom, relevant content.