Microsoft- One Tag to Rule Them All: Data Governance for the Modern Enterprise

Chris Cook, Web Data Architect, Microsoft
Luke Boris, Co-Founder and Principal Architect, Campfire Analytics

One year ago, Microsoft Office had over 3000 individual tag deployments representing 70+ unique types of media tags and more than 1200 conditions for where and when to fire them. Dozens of globally-dispersed teams, agencies, and vendors across 80+ markets led to massive data quality issues and ultimately, millions of wasted dollars spent on duplicated effort. In this session, learn how Microsoft Office leveraged Tealium’s Data Layer Enrichment feature to simplify process and ensure data integrity on a global scale.

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